Hi all,

I know you guys have a lot of knowledge about what data mining is. But I got something to add here. I hope you all find this interesting.

"Community building has multiple benefits to your business. You can connect with customers, receive powerful feedback, and provide technical or administrative support for your audience. An often overlooked benefit of your community is the ability to data mine your members.

Data mining is the process of taking raw data from your community and turning it into useful information. You can find this when you read great articles on the internet. Now that your community’s activity on your site, it can yield important information that, as a business, may be beneficial to you.
This article from Mashable provides a great primer on data mining your social media followers and what you can learn. Likes, shares, impressions, and other engagements can reveal information about your customer’s behavior. Using this information, you can gain better insight into the potential buying habits of your community."

Which article